A physical therapy website that explains what you treat and how to start.

Two audiences, one front page

A physical therapy clinic is looked up by patients and by the people who refer them. Patients search for the injury and a location, while a surgeon's office or a primary care doctor wants to know what you treat, who your therapists are, and how to send a patient. Give patients a clear Book an evaluation button, and give referrers a short page with a fax, phone or form for referrals.

Explain the process in stages

People fear that therapy means months of appointments. Describe a typical course: the evaluation, what the plan looks like, how often visits usually are, and how long a typical visit takes. Avoid promising outcomes. Say what you do and who you do it with. Whether your state allows direct access without a doctor's referral is worth stating plainly, since many patients do not know.

Insurance, classes and parking

Most questions on the phone are the same ones: do you take my insurance, do I need a referral, where do I park, how long is the first visit. Write them out. If you offer a Pilates or balance class, give each date a capacity and a waitlist. Registration paperwork can arrive ahead of time through a form; clinical notes and consent forms stay in your records system.

Photos and search

Photograph the gym floor with the equipment set out, each therapist at work with a willing patient or colleague, and the front door. Patients like to see the space before arriving in pain. Searches are often "physical therapy for [problem] near me," so give conditions like knee pain, rotator cuff, ankle sprain and post-op recovery their own short pages, each naming the city, and keep your Google Business Profile hours and referral details in step.

What patients and referrers check before choosing a clinic

A patient with a referral slip in hand often has a list of three clinics and calls the one whose site answers the most. They look for:

• The insurance plans you take, and whether there is a visit limit to know about
• Early morning or evening appointments around work
• A clinic near home or work, with parking that suits someone on crutches
• A therapist who sees their kind of problem: post-op knees, a sports injury, balance
• How long the evaluation takes and what to wear

Referring offices want something simpler: a phone number, a fax number and the name of the person who takes referrals. Put both on the same page.

The apps a physical therapy clinic switches on

Appointments is the main one. Make the evaluation, the follow-up visit and any specialty session separate services with their own length, and give each therapist their own hours and the services they offer. Approve-each mode lets the front desk check the referral before a first visit is confirmed. Patients get a confirmation with a link to reschedule and a reminder email. It books single visits, so the next visit in a plan of care is still set at the front desk.

The AI Agent answers parking, plan and what-to-bring questions from your pages, and passes anything else to your Inbox with the person's name and email; tell it in its extra context that it doesn't answer clinical questions. The announcement bar covers holiday hours. Visitor stats shows which condition pages people open. Group classes with sign-ups aren't available, so list class times on a page and have people call.

A walk through the Momentum Physical Therapy example

Momentum Physical Therapy is the made-up clinic in the preview: sports rehab and recovery, one step at a time, with a Book an evaluation button on every page. What we treat links to short pages for knees, shoulders, backs and recovery after surgery. Therapists gives each one a photo and their specialties. Classes lists the weekly balance and strength sessions with times. Book opens the evaluation calendar.

It runs at momentumphysicaltherapy.dollarsite.page for free, and you can connect your own domain after it is live. Describe your clinic to Chip, or send 5 to 15 phone photos of the gym floor and the team, then approve the draft.

When doctors' referrals already keep the schedule full

If most patients come from surgeons and primary care offices, you may not need many more. The site makes each referral land: the patient searches your name on the drive home, finds the address, plans and hours, and books the evaluation instead of phoning. Keep your Google Business Profile, insurer directory listings and website saying the same thing. Your state physical therapy board sets the rules on direct access and on advertising, so check its guidance before stating either.

Referrals, direct access and getting the first visit right

Tell referring doctors how to send a patient and what you send back. Tell patients what to bring: insurance card, referral if needed, a list of medications, comfortable clothes and any imaging. Mention the length of the first visit and who they will see. A patient who arrives prepared makes the evaluation more useful and less rushed. If you offer telehealth follow-ups or a home exercise program, describe how those work and what equipment, if any, a patient needs. A short list of common questions about co-pays and visit limits will save your front desk many calls.