Industries / Chiropractors
Websites for chiropractorsA chiropractor website for people who want to know what the first visit is like.
What you treat, a first-visit page, new-patient booking and a registration form, with straight answers to a nervous first-timer's questions.
An example of what Chip might build. Yours will be built around your business.
People often arrive in pain and a little skeptical
Someone who has hurt their back lifting a box does not start with a deep interest in chiropractic. They search for the problem, and for a name that sounds trustworthy. They worry about whether it will hurt, whether it works for their kind of pain, and whether their insurance covers it. A calm first-visit page does more here than a list of techniques.
Write the first-visit page
Walk through it in order: what you ask on the form, what the exam involves, how long the visit takes, what an adjustment feels like, what you do if someone is not suitable, and what the next visit looks like. Mention what to wear and that people can bring a list of medications. Be honest about what you treat. Avoid claims that you cure conditions; say what you do and let patients decide.
Scheduling that matches your day
New-patient visits run long; follow-ups are quick. Give each its own length so the day does not get squeezed. If you work with an insurance biller, say which plans you accept and whether you offer cash rates. Registration details can come ahead of time through a form, while treatment records and consent forms stay in your own system.
What a first-time patient checks before booking a chiropractor
A new patient has usually put off the call. By the time they open your site they want quick, practical answers before they commit to a visit:
- Whether you take their insurance, and the cash rate if you don't
- Whether they need a referral from a doctor in your state
- An opening this week, and early or late hours
- Who they will see, with a photo and a name
- How long the first visit takes and what to wear
- Whether you take personal injury or workers' compensation cases
Put the insurance and referral answers near the top of Your first visit, where a nervous patient reads first.
Which apps a chiropractic clinic needs, and which it doesn't
Appointments does the scheduling. Set up a new-patient visit, a follow-up adjustment and a re-exam as separate services, each with its own length and buffer time, and give each doctor their own hours. Patients pick a time, get a confirmation email with a link to reschedule and a reminder before the visit. Appointments books one visit at a time; it doesn't set up a repeating plan of care or take payments, so the front desk books the next visit before the patient leaves, as usual.
The AI Agent handles the evening questions: do you take my plan, where do I park, what should I wear. Keep it to those. In its extra context, say it doesn't give medical advice, and when it doesn't know it collects a name and email for your Inbox. The announcement bar is for holiday hours. In Contacts, tag patients by doctor or by case type, and use the going-quiet filter to see who hasn't been back. A Photo gallery is rarely needed.
A walk through the Alignwell Chiropractic example
Alignwell Chiropractic is the made-up clinic in the preview: gentle care for backs, necks and active lives, with a Book a first visit button. Conditions has a short page for each problem people search for. Your first visit walks through the exam and the first adjustment in order. Our team introduces each doctor. Book opens the calendar with the new-patient visit at the top.
The free address is alignwellchiropractic.dollarsite.page, and a domain you own can be connected once it is live. Tell Chip about your clinic in a chat, or send 5 to 15 phone photos of the rooms and the team, and approve what it makes.
When referrals and social posts already bring patients in
Many clinics grow on word of mouth, gym and running-club referrals, and short videos on social media. Those people still look you up, so put the booking link in your bio and on your Google Business Profile, and keep the hours and plans you accept the same everywhere. Your state board of chiropractic examiners sets the advertising rules, so check with it before posting claims about results or patient stories.
Pricing, plans of care and plain talk
Patients are wary of treatment plans that feel like a sales pitch. Say how you decide on a number of visits, that the patient can ask questions at any point, and what a typical first visit costs with and without insurance. If you accept personal injury or workers' compensation cases, give them their own short page, since the process and paperwork differ. Say too what you do not treat, and when you would send someone to a doctor or a specialist first. Patients trust a chiropractor who knows where the work ends.
The apps a chiropractic clinic switches on first
Chip suggests these when you say you run a chiropractic clinic. Tick the ones you want; add others whenever you like.
Appointments
New-patient and follow-up visits of different lengths.
Forms
Registration details that arrive before the visit.
AI Agent
Answers common questions about adjustments, insurance and what to wear.
Also included: Announcement bar, Photo gallery, plus Contacts and an Inbox.
Pages a chiropractic clinic site might start with
Written in your words, in a style that suits you.
Questions from chiropractors
Can new patients and follow-ups have different lengths?
Yes. Each service has its own duration, price and buffer time.
Can I approve new patients before confirming?
Yes. Switch on approve-each mode so your team confirms every booking.
Can new patients fill in their health history on the website?
Keep that out of the site. Appointments asks for a name, email, phone and a short note, and the note can say not to include health details. Do intake paperwork through the tools your clinic already uses, and ask your state board what you may collect online.
I already pay for practice software with scheduling. Do I need Appointments?
No. Keep the tool you have, skip Appointments, and ask Chip to point the Book buttons at the booking page you already use. The site still does the explaining.
You're a new company. What protects us if DollarSite doesn't last?
You pay monthly and never prepay. Contacts, bookings and AI Agent leads can be saved as a CSV file at any time, your photos and words are yours, and a domain you own is yours to point anywhere.
If we cancel, what happens to the site?
It stays live until the end of the month you paid for, then goes offline. The site can't be moved elsewhere, so save your contacts as a CSV file before you go. Reactivate brings it back if you return.
How much does it cost?
$7 per month for your first website, everything included. Each additional website is $5 per month. Building and previewing is free.
How long does it take to build?
Chip drafts your chiropractic clinic site when you finish the chat, and you change anything you like before it goes live.
Rather start from photos? Send Chip 5 to 15 from your phone and it builds your site around them.
Send Chip your photosReady to see your chiropractic clinic online?
Tell Chip about it below. It's free to build and preview, and $7 per month when you make it live to the Internet.