A wedding and event planner website that calms the couple before the first call.

Couples are buying relief

Engaged couples are already managing a budget, two families and a long list. What they want from a planner is a sense that someone calm is in charge. They scroll your site looking for evidence of that: the way you write, the weddings you describe, the vendors you mention, and how organized your process looks. The site should feel unhurried and specific.

Packages that name the real differences

Planners usually sell three levels: full planning from the start, partial planning for couples who have done part of it, and day-of coordination for those who have done it all. Give each a page with what you do, how many meetings, who the point of contact is, and a starting price. State your typical lead time and the months you are already booked. Couples ruling you out early is good for both sides.

Real weddings, told as short stories

Pictures by themselves look like every other wedding. Pair three or four photos from a wedding you planned with a paragraph about the problem you solved there: the rain plan, the venue that needed a layout rethink, the grandmother who could not manage stairs. Always ask the couple and the photographer before sharing, and credit the photographer by name.

The inquiry, and when to expect it

Ask for the date, location, guest count, budget range, and what they most want help with. A consultation call booking helps the couple who is ready to talk right now. Inquiries tend to arrive after the holidays, when many couples get engaged, and again in spring and early fall. In local search, "wedding planner in [city]" and "day-of coordinator" are the likely phrases; use them in your headings, and list the venues you know well, if they are happy to be named.

What couples look for before they book a consultation

Couples often find a planner through their venue's list or a friend's wedding. Then they read the site with a partner, sometimes a parent, looking for reasons to book a call or move on:

• Whether their date and the months around it are still open
• Which level of help fits: full planning, partial or day-of coordination
• A starting price, or at least a range
• Venues and styles you've worked in, so they can picture their own day
• Who will be on site on the day, and how many weddings you take each weekend

Couples who can answer those from the site book a call already knowing you're a fit.

The apps a planner uses, and the ones to skip

Appointments books the first consultation: a video call or a coffee meeting, each with its own length, and approve-each mode if you want to check the date before you confirm. Booking asks for names, email and phone, and the notes field takes the date, venue and guest count. A confirmation email with a reschedule link means fewer back-and-forth messages about timing.

The Photo gallery tells real weddings as albums, one per couple, with the photographer credited in the caption. The AI Agent answers "do you work at our venue?" or "what does day-of include?" from your pages late at night, when engaged couples do their research, and passes anything new to your Inbox as a lead. Contacts holds past couples, tagged by year. Guest lists and RSVPs for your clients' weddings aren't part of DollarSite; keep the tool you use for those.

A walk through the Evergreen Events Co. example

Evergreen Events Co. is the made-up planner in the preview, with the tagline calm, beautiful weddings and celebrations and a Check my date button. Packages sets the three levels side by side with what each includes. Celebrations is the gallery, a short story with each wedding. Kind words is for a few lines from couples' notes that they've agreed you can share. Inquire gives your email and the consultation calendar.

Describe your packages to Chip in a chat, or send 5 to 15 photos from weddings you planned, with the photographers' blessing. It starts at a free address such as evergreeneventsco.dollarsite.page, and you can connect a domain you own once it is live.

When venues, wedding marketplaces and Instagram already send couples

A spot on a venue's preferred list is worth more than any ad, and marketplaces bring couples who are actively planning. Keep both, follow each marketplace's rules about contact outside it, and give every listing the same link. Couples who find you on Instagram want the details a post can't hold: packages, process and your calendar. The site holds them, so your DMs can be about the wedding itself.

Vendors, timelines and who you work with

Mention the kinds of venues and vendors you work with, not as an advertisement but as evidence that you know the area. Show a sample timeline for the final month, with the date a client has to make each decision. Couples feel better seeing the road map before they hire anyone. Say who you work with on your team, who answers the phone on the wedding weekend, and how many weddings you take on in a month. Couples ask about this, and the answer shows that you plan your own time as carefully as theirs.