A martial arts and dance school website that books the free trial class.

Parents are the customer for most classes

A child's martial arts or dance school is chosen by a parent, often one with a long day and a list of schools to compare. They want to know the age groups, the day and time that fits their schedule, the price, the safety rules, and how the first class goes. Put the age ranges and class times at the top, then a free-trial button.

Show the path, not just the classes

Both belts and recitals give students a reason to stay. Show how a student moves from white belt to the next stripe, or from the first beginner class to the spring show. Include a page for each program with the instructor's name and background, what a class looks like, and what students need to wear or bring.

Parents also read between the lines for how you treat children. Say what your approach is when a child is nervous, what you expect of the students, and what background checks your instructors have had.

Photos, search and the school year

Photograph the training floor, the mirrors and the trophies, then a class from the back or the side. For photos of children, get written permission from a parent and think twice before posting a face with a name. Enrollment peaks in September and January, and a free-trial week or open house in August helps. In local search, include the style, the age group and the town, as in "kids karate in Tacoma."

What parents and adult beginners check before a trial class

Most families compare two or three schools on a phone after work. Adults starting late have their own worry: am I too old or too stiff for this? Both groups look for:

• The age groups, with the class times for each
• Whether the trial is free and what the child should wear
• Whether parents can stay and watch, and where
• Instructors' names, ranks or training, and how long they've taught
• The real monthly cost once uniform and testing fees are added

Say plainly what you don't do, too. A dance school with no competition team, or a dojo with no sparring for under-eights, saves everyone a wasted trial.

The apps a school uses, and what stays on your current system

Appointments books the free trial. Make a trial service for each age group with the length of the class, add only the times that group trains, and parents pick a slot and get a confirmation and a reminder. Each booking is one student in one slot; there are no class spots, no payments and no repeating bookings. Tuition, testing fees and recital costume payments stay with whatever you use now.

The Announcement bar handles snow days, the summer schedule and belt-test weeks, each with an end date. Gradings and recitals go on a dates page Chip writes. The Photo gallery holds the floor, the mirrors and the costumes. The AI Agent answers "what age can my son start?" and sends you the rest. In Contacts, tag trial families by class so you can follow up the ones who didn't join.

A walk through the Rising Tiger Academy example

Rising Tiger Academy is the made-up school in the preview, with the promise "Confidence, discipline and fun for ages 4 to 64" and a Book a free trial button. Classes describes each program by age and level. Schedule is the week as a list. Free trial opens the calendar for the age group a parent picks. Events is a page with grading, tournament and recital dates, written by Chip and changed in a chat.

Its free address is risingtigeracademy.dollarsite.page, and a domain you own can be connected once the site is live. Start by telling Chip what you teach, or send 5 to 15 phone photos of the studio and a class from the back.

When parent group chats and Facebook already fill classes

Many schools grow through the parents' group chat and the town Facebook group. That word of mouth ends with a parent searching your name. Give them a page with ages, times and a trial button, and the chat message becomes a booked trial. Post the link in the group, on the front desk sign and in the note that goes home after a trial.

Costs, uniforms and the first month

Parents want a total: monthly tuition, registration, uniform or dance wear, testing or recital fees. Write them down in one place. Say how long a student typically takes to earn the first belt or learn the first routine, without promising a speed. The first month decides whether families stay, so describe what happens in it.