A food truck website that says where you're parked today and what's left.

A food truck is only useful when people know where it is

Your customer doesn't browse. They are hungry at 11:40, they remember a good lunch from last month, and they open a phone to see if you are nearby. The first thing they should read is where you are today and until when. Everything else, including the menu, is secondary to that answer.

That means the location banner is the most important part of the site. Update it at the start of the day, and schedule the week's stops in advance when the calendar is fixed. Add a line for what happens in rain or a canceled shift.

Keep a regular schedule page

Beyond today's stop, give people a weekly view: Monday at the hospital lot, Wednesday at the business park, Saturday at the farmers market. Customers plan around a schedule even if they check it only once. Include the cross street, not just the name of the place, and whether you take cash, cards or both.

The menu for a window that's two feet wide

Five to eight items read well on a phone. Show prices, mark what is spicy or vegetarian, and put the best seller first. When the pork runs out, tap it sold out and the site stops advertising it. Put a short allergy note under the menu and give people a number to text or call for large pickup orders.

Photos, events and catering

Shoot the truck itself, wrapped and parked, in good light, since that is what people look for on the street. Add close-ups of two or three dishes and the line at a busy stop. Catering is where a truck makes money on slow days, so give it its own form asking for date, location, headcount, power access and budget. For local search, list the neighborhoods you work in on the page, and check what your city requires for permits and where you may post your schedule.

What hungry people check before they walk to a truck

Someone deciding on a truck lunch has about one block of patience. They look for:

• Where you're parked right now, with a cross street
• How long you'll stay, so they don't arrive while you pack up
• A short menu with prices, and what's spicy
• Whether you take cards or only cash
• Whether the line moves, which a photo of the window at lunch shows better than words

Office managers and event planners check other things: whether you do private bookings, what you need on site, and how many people you can feed.

The apps a truck needs, and the ones to skip

Today's stop goes in the Announcement bar. Schedule one for each stop with a start and end time, so the site always says where you are and the bar disappears once you've left. The Food menu holds the window menu with a sold-out toggle: when the brisket is gone, tap it and the site stops listing it. The AI Agent answers "are you at the brewery Friday?" from the schedule page.

Appointments covers the Book the truck side. People pick a time you offer for a short call about a private booking, and put details like headcount, power and parking in the booking notes. Bookings and AI Agent leads land in the Inbox, and the people go into Contacts. Tag them as office, wedding or brewery so you know who to call in a slow month. Skip Table reservations, since nobody reserves a spot in line.

A walk through the Rolling Fuego example

Rolling Fuego is the made-up truck in the preview: Korean-Mexican tacos, wherever the road takes us. The button on top reads Where are we today? and jumps to This week's spots, a day-by-day list with cross streets and serving hours. Menu shows eight items with prices and spice marks, best seller first. Book the truck covers private events: the minimum number of guests, what the truck needs to park, and a button to book a call.

It goes at rollingfuego.dollarsite.page, and you can connect a domain you own once it is live. Tell Chip your stops and your menu, or send 5 to 15 phone photos of the truck and the food.

When Instagram is where your regulars already look

Plenty of trucks post their spot on Instagram every morning, and that's how the regulars find them. Keep doing it, though it only reaches people who already follow you. The new hire at the business park, the planner looking for a wedding truck and the person who searched "tacos near me" won't scroll your grid for Tuesday's stop. Post as usual and add the site link to each post, so the schedule, the menu and the private booking page are one tap away. If a festival or a catering marketplace books you, check its rules before you send its clients to your own booking page.

Cold days, rain and the off-season

A truck's calendar bends around weather. Decide in advance what rain, heat and a closed festival mean for your schedule, and say it in one sentence on the schedule page. In winter, many trucks shift to private events, brewery nights and office lunches. Make those visible: a banner for tonight's brewery stop, and a booking form for the weeks you want to fill.