A florist website that takes orders for pickup and delivery and wedding inquiries.

Photograph what you actually sell

Customers are tired of stock bouquets that look nothing like what arrives. Photograph each arrangement you list, on a plain surface, in natural light, from the front and from slightly above. Include a size reference, such as a hand or a vase. When a flower is out of season, tell people you will substitute something equal, and say so on the product page.

Delivery, pickup and sympathy orders

• Pickup times, and the delivery area with a flat fee
• A cutoff time for same-day orders
• A phone number for funeral and sympathy orders that need a conversation
• A note about substitutions

Weddings, workshops and search

Wedding inquiries need the date, venue, color palette, number of tables and bouquets, and a budget. Put a few full weddings on the site with the photographer credited. Workshops, such as a wreath night or a spring arranging class, fill slow weeks; make each an event with a limit. Search is local: "florist near me" and "same-day flower delivery in [town]" are common, so use your delivery area in the page headings and keep your Google Business Profile hours exact on holidays.

What a flower buyer checks before calling you

Most flower orders start with a deadline: a birthday on Friday, a funeral on Tuesday, a wedding next June. The buyer opens your site on a phone and wants to know quickly whether you can do it. They look for:

• Whether you deliver to the address they have in mind, and what pickup looks like
• Photos of arrangements you made, with a rough size and a starting price
• Your cutoff for orders, and the days you are closed
• A phone number they can tap, because many flower orders still want a voice
• For weddings: whether their date is still open and how far ahead you book

When the site answers these, the call that follows is about the flowers, not about whether you deliver.

The apps a flower shop uses, and how orders come in

Card orders aren't available on the site right now, so orders come in the way most florists already take them: by phone, email, a message or at the counter. If you already sell through a wire service or another ordering page, Chip can put an Order flowers button on every page that opens it. Keep the site for the parts those pages do badly: your own photos, your delivery towns, and how you work.

Appointments is for wedding and event consultations. Set a 45-minute consult on the afternoons you are free, and couples pick a slot, add their date and venue in the notes, and get a confirmation email with a link to move it. The Photo gallery holds albums by occasion: sympathy, everyday, weddings. The Announcement bar carries the holiday order deadline and can switch itself off when the date passes. The AI Agent answers "do you deliver to the hospital?" from your own pages and passes anything it can't answer to your Inbox with the person's name and email.

A walk through the Wild Stem Flowers example

Wild Stem Flowers is the made-up florist in the preview, with the line seasonal bouquets, weddings and workshops, and an Order flowers button. Bouquets shows the everyday range with a starting price for each size and a note on substitutions. Weddings has a few full weddings with the photographer credited and a button to book a consultation. Workshops lists the dates of the next wreath and spring arranging nights and how to save a seat by phone or email. Visit has the hours, the parking and the delivery towns.

It sits at a free address, wildstemflowers.dollarsite.page, until you connect a domain you own after it is live. You get a first draft by telling Chip about your shop in a chat, or by sending 5 to 15 phone photos of arrangements and approving what it builds around them.

When Instagram and wire orders already keep you busy

Flowers look good on Instagram, and plenty of florists fill a wedding season from it. Keep posting. The site is for the buyer who doesn't follow you: the out-of-town daughter sending flowers to her mother, the funeral director's family, the couple who got your name from the venue. Wire services bring orders too, with their fees. Your regulars can order from you directly if your own number and delivery towns are easy to find. Put the link in your bio and on the card that goes with every bouquet.

Care, substitutions and how far ahead to order

Include a short care sheet that explains how to keep a bouquet fresh. Say how many days ahead you need orders for weddings and events, and which flowers are seasonal. For holiday orders, post your last order dates and delivery windows early. Customers who understand the limits order sooner and are happier with what arrives. Spell out your policy on color requests too, since a bride who needs one exact shade of ranunculus in January should hear early what is possible and what costs more.