A consultant and coach website that explains what you do and books the discovery call.

A new client is deciding if you are the right size of help

People rarely hire a consultant from the first page they see. They arrive from a referral, a talk, a post or a search, and they check the site to confirm that you are who the person said. They look for three things: who you help, what changes after you do, and whether you sound like someone they could work with. A site that tries to be for everyone reads like it is for no one.

Say who it is for, and who it isn't

Your first line should name a type of client and the problem they have, in their words. Then show how you work in three or four steps, what a typical engagement lasts, and what it costs, or at least a starting range. If you only take projects over a certain size, say so. It saves time on both sides, and it lets the right people feel recognized.

Proof without invented numbers

• One or two short case descriptions: the client type, the problem, what you did
• Logos or names of clients only when they have agreed
• Quotes from real clients, with their permission
• Your background in two paragraphs, not twelve
• Articles or talks that show how you think

If you have no case study yet, write about how you approach a problem you know well. That is evidence too. Never use numbers you can't back up.

What a prospective client checks before booking a call

Most prospects come to your site already knowing your name. Someone mentioned you, or they read something you wrote. They open the site to answer a short list of private questions:

• Have you worked with a business like mine, at my size?
• What do you actually do in the first month?
• Roughly what will this cost, and is it a project or a retainer?
• Who will I be working with: you, or someone junior?
• Can I book a first call without three emails to set it up?

If the site answers these, the discovery call starts at the real problem instead of at your background.

The apps a consulting practice uses, and the ones it can skip

Appointments does most of the work. Set a free discovery call and a paid strategy session as separate services with their own lengths, add buffer time so calls never run back to back, and use approve-each mode if you want to look at the company before you say yes. Prospects get a confirmation email with a link to move the call, and a reminder before it. If you work with a partner, each of you can have your own hours.

The AI Agent answers questions about your services, process and starting fees from your own pages, and takes a name and email for the Inbox when someone asks something it can't answer. Visitor stats show whether people read the case pages before booking. Contacts lets you tag prospects by stage or industry. The Photo gallery and Announcement bar matter less here; most consultants leave them off, or use the bar only for a talk or a workshop date.

A walk through the Morrow Advisory example

Morrow Advisory is the made-up firm in the preview: "clear strategy for growing B2B teams" with a Book a discovery call button. How I help describes three kinds of engagement in plain words, each with who it suits and what it usually involves. Case studies has two short stories with the client type, the problem and what changed, no logos. Book a call opens the calendar. Insights is a page of short articles you add over time by sending Chip your notes.

To build yours, tell Chip who you help and how, or send phone photos from talks and workshops and let Chip write around them. It goes live at an address like morrowadvisory.dollarsite.page, and you can connect your own domain once it is live.

When LinkedIn and referrals already fill your pipeline

Keep posting on LinkedIn and keep asking for introductions. They are where consulting work comes from. The site does the second step: the person who reads your post or hears your name clicks through, sees what you do and who it is for, and books a call. Put the booking link in your LinkedIn featured section and your email signature, so referrals land somewhere that explains you better than a forwarded email.

Pricing and how an engagement starts

Decide how much to show: a day rate, a project range or a retainer. Even a range such as "projects usually start around a few thousand dollars" filters well. Describe the first two weeks: a kickoff call, a short audit, a proposal. Say what you need from the client. Prospects who see the shape of the work feel safer saying yes to a call.