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How house cleaners can get more quote requests online
How house cleaners can turn searches, referrals and social posts into quote requests, with the pages and form questions that make asking easy.
Most people looking for a house cleaner aren't ready to book. They want a price first. So for a cleaning business, the number to watch online is quote requests: people who tell you about their home and ask what it would cost.
This guide covers how to get more of them, from where people find you to the exact questions your quote form should ask.
Key takeaways
- People ask for quotes when they trust you and know roughly what to expect. Give them both before the form.
- A good quote form asks five or six questions, not twenty, and works on a phone.
- Every place people find you (Google, referrals, social, flyers) should point to the same quote page.
Why people don't ask
Before fixing anything, it helps to know why someone looks at a cleaner's page and leaves without asking:
- They can't tell if you cover their area. So they assume you don't.
- They have no idea of the price. "Contact for pricing" feels like a sales call waiting to happen.
- They don't know what's included. Does a standard clean include inside the fridge? The oven? Windows?
- They don't trust a stranger in their home yet. No face, no name, no reviews.
- Asking is a hassle. A phone number only, or a form that wants their life story.
The sections below take them one at a time.
1. Say where you clean
Name the towns, neighborhoods or zip codes you cover, near the top of the page and on its own areas page. If you have a minimum or an extra fee for farther areas, say so.
This also helps people find you in search. Someone typing "house cleaner in [town]" is more likely to land on a page that names the town. Our local SEO basics post covers this, and your Google Business Profile, in more detail.
2. Give a starting price
You can't quote every home without details, but you can give a range or a "from" price for each kind of clean:
- Standard clean: from a price for a small home, and what makes it go up
- Deep clean: from a price, and why it costs more the first time
- Move-out clean: from a price, by bedrooms
Say what moves the price: square footage, pets, how long since the last clean, extra tasks. People who see a starting price and still ask for a quote are better leads. They already know you're in their budget.
3. Show exactly what's included
A checklist for each type of clean prevents the most common complaint in this business: "I thought that was included." Write it room by room:
- Kitchen: counters, sink, stovetop, outside of appliances, floors
- Bathrooms: toilet, tub and shower, sink, mirrors, floors
- Bedrooms and living areas: dusting, vacuuming, mopping, making beds
Then list extras with their prices: inside the oven, inside the fridge, interior windows, laundry, baseboards. Say whether you bring supplies and equipment, and whether customers can ask for specific products, for allergies or pets.
4. Earn trust before the form
The person asking for a quote is thinking about letting you into their home. Help them with:
- A real name and face, yours or your team's
- Insurance or bonding, if you have it, stated plainly
- What happens if something breaks
- Reviews from real clients. Ask after the second or third clean, when they're happy and used to you, and send a link to make it easy.
Never invent reviews or ask friends to write them. One honest review beats five that look staged.
5. Make the form short and specific
The best cleaning quote forms ask only what you need to give a price:
- Bedrooms and bathrooms
- Rough square footage (offer ranges, since most people don't know exactly)
- One-time, or how often (weekly, every two weeks, monthly)
- Pets, and what kind
- Zip code
- Name, email and phone, and the best way to reach them
Add an optional box for anything else ("we have a home office we'd like skipped"). Leave out access details such as lockbox or alarm codes. Get those in person once they've booked.
After someone sends the form, show a thank-you message saying when you'll reply, and send the same by email. Then reply when you said you would. A prompt, clear reply often matters more than being the cheapest.
6. Point everything at the quote page
Wherever people find you, send them to the same place:
- Your Google Business Profile: the website link goes to your quote page.
- Instagram and Facebook: the bio link points at the quote page, not the home page.
- Referrals: give happy clients a link to pass on, not just your number.
- Flyers, door hangers and magnets: add a QR code that opens the quote page.
- Local groups: when someone asks for a cleaner and a client tags you, reply with the link.
7. Follow up with past clients
Some of your best quote requests come from people who already know you. Move-out season, spring cleaning and the weeks before holidays are good times to send past one-time clients a short note: what you can do that month and how to book. Keep it to a few emails a year.
How DollarSite helps
DollarSite builds a cleaning website from a chat with Chip. Tell it your kinds of clean, your areas and your checklists, and it writes the pages, including the "what's included" page. The apps a cleaner needs are included:
- Forms for the quote form, with an automatic reply and every request in your Inbox
- Reviews to collect client reviews by link or QR code
- QR signups for flyers and cards that grow your customer list
- A Newsletter for seasonal notes to past clients
- An AI Agent that answers questions about products, pets and keys from your own pages, at any hour
- Appointments if you'd like people to book a walkthrough or first clean
It's $7 per month for your first website when you make it live to the Internet, and $5 per month for each additional one, with every app included. Building and previewing is free. There are more ideas on our page for house cleaning services, and you can see how we compare with other builders on our comparison page.
Prefer not to type? Send Chip photos of rooms you've cleaned and it builds a site around them for you to approve.
Frequently asked questions
Should a house cleaner put prices on the website?
A starting price or range, yes. It filters out people outside your budget and makes the rest more confident about asking. Final prices can still depend on the quote.
Is a quote form better than a booking calendar for cleaners?
For new clients, usually. Homes vary too much to book blind. Some cleaners offer both: a quote form for most people, and a walkthrough booking for larger homes.
How fast should I reply to a quote request?
As fast as you reasonably can, and always when you said you would. Say your usual reply time on the thank-you message, and stick to it.
What if I get quote requests from outside my area?
Name your areas clearly and ask for the zip code on the form. When one comes in from outside, reply politely and, if you can, suggest someone who covers it. Referrals tend to come back around.
Written by the DollarSite team. We make a website builder for small businesses, so we have a point of view. We've tried to make this guide useful whatever tool you choose.